Enrollment for Stand Out Brand Camp is currently closed.

Wanna be the first to know when enrollment opens again?

When you’re pulled in too many directions, it’s hard to know what you should be spending your precious time on. 

If you’re reading this page (and I know you are!) I think the chances are pretty good that just like all the incredible teacherpreneurs I’ve had the privilege to work with:

  • You know you need a better marketing plan, but you don’t have time to waste.

  • You want to spend your time doing what you love, but you feel like you’re missing a piece of the puzzle.

  • You have tons of ideas and loads of creativity, but you’re not sure which projects deserve your attention right now.

You’ve created amazing resources to make other teachers’ lives easier.

But you don’t know how to get them into the hands of more teachers who really need them.

You DIDN’T go into business to be a saleswoman. {ewww}

In fact, the thought of being salesy kinda makes you cringe. 

So how do you get your name out there?

And how do you know where to focus your time?

No matter what brought you to this page, I don’t believe you’re here by accident.

I believe you’re here because you’re motivated by your passion and purpose.

Maybe you’ve been spending lots of time trying to build a following on social media, but it feels like not much is happening.

Maybe you’re not even sure where to spend your time and energy to get the best results, and you’re confused by too many options.

Maybe you’re struggling to juggle #allthethings, and you’re just feeling overwhelmed and exhausted.

Believe me. I hear you. And I get it.

So if you’re looking for clarity on…

  • what it takes to get noticed.
  • how to market your biz in an engaging + meaningful way.
  • What to spend your time on to get the best results.

… then I’m excited to say that I can help you with all of that!

I’ve spent thousands of hours annnnd thousands of dollars researching, experimenting, implementing, training, and being mentored on the best practices for small businesses in the online space.

And bringing these strategies to the teacherpreneur world is my specialty. So if you’re a TpT store owner or you have dreams of building your own online empire, you’ve come to the right place!

Are you ready for a step-by-step system to build a brand that stands out? 


The first group training program of its kind for teacherpreneurs that teaches you…


We’re talkin’ real life examples and explanations. Why some brands sink, but other brands soar. The simple, but essential ways to set yourself apart from your competition.


You want a roadmap to show you how to go from “just another teacher blog” to a budding, blossoming, and swoon-worthy brand? No prob, Bob. Step by step, you’ll learn how to attract your dreamiest customers who will wanna keep comin’ back for more.


You know your favorite brands. The ones that really get you and speak your language. Well, it’s time to learn the secrets of successful marketing. We’ll break down exactly how to share your story and your expertise so that you’ll never have to “push” your products. Ick-free, heart-centered sales that get you and your customers excited can be your new normal.

an 8-week online group training program for teacherpreneurs who are ready to…


on how to bring your business out of the shadows and into the spotlight.


on the must-do tasks that matter the most to increase both your productivity + your sales.


a purpose-driven, heart-centered business that attracts your dreamiest customers.


on your brilliant ideas and clear the mind clutter to take one step at a time with more confidence.

with detailed instructions, explanations, examples, charts, worksheets, and links to “extra credit” resources that will help you think through the next steps for your business.

provided alongside the guidebooks to give you deeper coaching + insights so you can consume the entire Brand Camp curriculum while driving, exercising, or doing your {oh-so-glamorous} housework.

to keep you focused, give you individualized feedback, and answer your burning Q’s in a consistent + supportive community-based video chat. 

to give you the opportunity to connect, collaborate, ask questions, and receive encouragement from both Kelli and your fellow brand campers inside a members-only private Facebook group.

hand-selected by Kelli to keep you motivated and on pace with implementing Stand Out Brand Camp’s core curriculum.

of new modules released every 2 weeks – to keep you on target with making transformational changes in your business by the end of our 8 weeks together. 


We’re going to get really uber clear on the purpose of your business and cast a vision for where you want to be in 1, 5, and 10 years down the road. We’re also going to hold a magnifying glass up to your products to discover how to amplify both your current and future profitability.

On top of these essentials, we’ll begin to extract what reeeeally makes you unique so that you’ll stand out in the crowd, and your dream customers will wonder where you’ve been all their lives.

Teacherpreneurs are the busiest people I know. Seriously. I know how you roll. And I know how crazy summer schedules can be. That’s why I’ve intentionally built implementation weeks into our schedule.

That means you’ll get your core content on the first Monday of each odd-numbered week, and you’ll have two full weeks to dive into it, complete your assignments, connect with your accountability partner (if you so choose), and take immediate action. 

Too many online businesses fail because they simply don’t understand how to create a consistent and compelling message that deeply connects with their audience. Think about your favorite brands. Chances are, they’ve done an enormous amount of research to figure out what you wanted or needed and how to deliver that to you.

So much of this happens through the ways our favorite brands engage and interact with us. And a lot of it also has to do with the words you use on your website, throughout social media, in your emails, and throughout your products, too!

Your messaging is everywhere and in everything you do. When you take the time to develop a powerful and clear voice for your brand, your ideal customers will hang on your every word. This is exactly what we’ll prepare you to do during Week 3.

Take a peek at Week 2. It’s rinse & repeat during Week 4!

If the word “marketing” sorta makes your skin crawl, I know how you feel! I had so much hesitation and fear around being salesy and putting myself out there until I learned a more refreshing, meaningful, heart-centered approach to marketing. One that leaves your ideal customers feeling understood, valued, and respected. Meanwhile, you feel good because a) you no longer feel uncomfortable and b) your sales increase!

During Week 5, we’ll take all the guesswork out of creating a marketing strategy that effectively serves you AND your audience. You’ll no longer have to wonder or worry about how to make it all work with the limited amount of time that you have!  

(Oh… P.S. Email marketing got you like, “Whaaaaat on eaaarth?!” No prob, Bob. We’ll be going into detail on all the who, whats, whens, whys, and hows! I’m even throwing in a special Bonus to help you get started. “The Ultimate Email Jumpstart” is an over-my-shoulder visual walkthrough of your A-Z set-up for ConvertKit, MailChimp, and MailerLite – 100% headache free.)  

Take a peek at Week 2. It’s rinse & repeat during Week 6!

Feeling like all the teacher blogs and product covers out there kinda look the same? And that it’s hard to stand out on social media? Well, my friend, visual branding is one of THE absolute easiest ways to set yourself apart from the crowd. But, I’ll be honest. It shouldn’t be the quickest.

The very best visual branding is strategic and intentional. That means you really have to dig into all the foundational work during Weeks 1-6 to make this magic happen. And I’m not afraid to say it. This is one of my superpowers! I’ll show you how to make your store, blog, and social media shine like a diamond.

I’ll teach you the whoooole process that professional web designers + brand stylists use to make the most beautiful, swoon-worthy brands. But we’ll make it totally DIY-friendly. 😉

Take a peek at Week 2. It’s rinse & repeat during Week 8… but there’s a HUGE BONUS!

With so much clarity about the goals, plans, and direction you’ll be taking to grow your Stand Out Brand, you’ll be ready to graduate! All the hard work you put in over the last 8 weeks will start paying off!

And that’s not all. You’ll have the MOST powerful module of Stand Out Brand Camp ready and waiting for you.

It’s the BONUS MODULE >> Create Your Goals & 90 Day Growth Plan!

Wish you had a roadmap to follow so you always knew what to be working on and when to make the most productive + effective use of your time? Mmmmmhmmmm. It’s a glorious feeling to have clear goals and plans – when you can simply get to work without having to muddle through all that head clutter.

Well, I definitely wouldn’t feel right about helping you nail all the core essentials for creating a Stand Out Brand if I just left you hanging at the end with loads of great information and resources, but no direction for your next steps.

That’s why my graduation gift is to walk you through the most effective goal-setting, action-planning process I know. You’ll come out of Brand Camp with solid goals, a year-long overview detailing how you’ll reach those goals, and a 90-Day Action Plan to map out how to most effectively devote your time as you move forward with confidence.

Imagine how amazing it will feel to start the school year with your business plans already prioritized and mapped out on your calendar!



The last thing I want is for you to leave Brand Camp not knowing what to do next. That’s why my graduation gift to you is an ENTIRE BONUS MODULE, walking you through the most effective goal-setting and action-planning process I know.

This way you can rest assured that you’ll be able to create solid goals, a year-long overview detailing how you’ll reach those goals, and a 90-Day Action Plan to map out how to most effectively devote your time once Brand Camp has come to a close.

And the best part? You’ll be able to replicate the process again and again on your own. #businessclarityforever


  Camp Completion Kit

Your camp calendar and assignment checklists will keep you on track and moving forward throughout the entire program!

  Coaching Call Vault

Want allll of my best business advice?  You’ll have access to over a dozen hour-long coaching call video chats where I answer our Brand Camper’s hottest questions!

  Expert Interviews

Recently I interviewed a few of my favorite online business experts on the major module topics covered in Stand Out Brand Camp, and lucky you! You’ll have access to all 4 video replays!

  Kelli’s Email Swipe Files

Terrified of what to write in your email newsletters? Or how to write them? You’ll receive a selection of Kelli’s most popular emails – the ones that got the most opens and the most engagement!

  Social Media Simplified 

No more wasting time trying to do #allthesocialmedia. This guidebook will give you laser focus on what’s hot and what’s not so you can make a major impact on just one or two platforms. Monthly calendar planning & endless content ideas included!


  Breakthrough Year Trainings

In this 3-part audio series, you’ll learn the essential mindset shifts and actions needed in order to breakthrough to your next level of success.

  Ultimate Email Jumpstart

If you’re just getting started with email marketing, I’ll walk you through the A-Z tech of getting set-up on ConvertKit or MailerLite. With click-by-click over-the-shoulder video tutorials, you’ll have zero headaches getting your email platform ready for action! Plus, you’ll learn all the basic behind-the-scenes functions so you can master your email in no time.

  Perfect Blog Post Formula

This step-by-step template and video tutorial will walk you through exactly how to make sure every blog post you write is highly engaged and traffic-boosting, but most importantly you’ll learn the whole process from top to bottom, so you can easily repeat it over and over again without getting angry at the blinking cursor on your page ever again.

  Automagic Email Camp

Get forever access to all the workbooks, lessons, masterclass video replay and resources provided during the 5-Day Teacherpreneur Camp to map out your 5-part email series so you can start making sales on autopilot.

  Perfect Product Page Formula

This is your blueprint for tapping into the psychology behind product pages that get your customers speed-clicking that “Add to Cart” button. You’ll receive a step-by-step template so you can plug-n-play the day away to get all of your products primed for higher conversions {AKA more sales!!}.

Lasting business growth and change happen best with the support of a highly involved community. For this reason, Stand Out Brand Camp is intended to serve only the most committed, action-taking teacherbosses. Completing the program’s curriculum within a community of like-minded teacherpreneurs will be one of your most powerful assets.

And because my #1 goal is to help you discover your path to success…



You can expect to see me inside our private Facebook Mastermind Group daily {Monday-Friday} aaaand I’ll be hosting biweekly live Q&A Coaching Calls.

So the question is…

Are you ready to  join me for this take-your-biz-to-the-next-level experience?

This is the Last Time I plan to open the doors to SOBC in 2017.

If you know in your heart that now’s the time to transform your business into a Stand Out Brand, please select the training option below that best fits your needs.

Enrollment for Stand Out Brand Camp is currently closed.

Wanna be the first to know when enrollment opens again?


Live Facebook Ads Training 

It’s scary to throw money at Facebook when you’re making wild guesses about who to target and what kinds of ads to create. That’s why I’ve invited my personal Facebook Ads coach to help you get started. She’s going to share the tips and tricks she reserves for her private clients, aaaand the training will be live! That means you get to have ALL your questions answered!

** This special bonus is for pay-in-full campers only. **

“You can create the most awesome teaching resources, but that’s not going to get you anywhere with your business unless you make teachers aware of them. Having a crystal clear messaging and brand is absolutely the key to stepping out of the shadows and into the spotlight. From Kelli I learned that I was doing a lot of things right, but I was also able to tweak things and improve them vastly. I learned about discovering my niche and my strengths. I learned about myself and my path on TpT, my passion and my WHY. I learned that selling is serving, and Kelli gave me the KEY to communicating it to my audience.”

During the time I worked with Kelli, I doubled my newsletter subscribers, quadrupled the traffic I receive from social media to my store, gained over 1,000 new followers on TpT, and launched a new website with a member’s area that receives 7,000-11,000 visitors daily. No more stress, just me being me, and sharing everything in a comfortable way. On a personal level it’s been liberating and empowering, and I feel like I’ve solidified my true passion and path in life.” 

Maren Lie Malmo, Malimo Mode

Jessica Bullock, Butterflies and Daydreams 

“Now that I’m implementing all the strategies that Kelli taught me, I feel more purposeful each time I sit down to work. I feel like I know what I’m doing and why I’m doing it. I’ve doubled my sales over the last 3 months working with Kelli.

When I started with Kelli’s courses I had 100 Instagram followers and now I am close to 10,000 just nine months later. My Pinterest following has tripled and so have my blog post views and email sign ups. The numbers are great, but it is better to know that I will always have Kelli in my corner to help me whenever I need her.”

Heather Friend, The Friendly Teacher

Janice Malone, ELA Seminar Gal

“Working with Kelli has been one of the best decisions I have made for my business. From brainstorming and strategizing, to implementation, Kelli has been there each step of the way during our time together. The best thing is that Kelli gets it. She not only knows her stuff, but she understands the journey and meets you wherever you are at. There is no feeling lost or overwhelmed with Kelli, only guided and supported. You really feel that she cares about you, your business and what it becomes, and that she truly wants the best for you!”

Alex John, The Kindergarten Connection

Rachel Vincent, A Tall Drink of Water

“I felt that my TpT business was good, I was making money and doing ok, but ok changed to great once I started working with Kelli! I scheduled 8 one on one business coaching sessions with Kelli and I can tell you I was transformed into the best business version of myself!! She taught me how to focus my business and take it to the next level and she helped find the right direction for ME using my strengths!! Through Kelli I discovered my target audience, learned the importance of branding and how to stand out from the hundreds of thousands of other entrepreneurs with similar niches. The coaching was differentiated, for me and MY needs, guiding me at my own pace. It was not just a here is the course…have fun…No… it was personal, uplifting, confidence building and the best business advice I have ever received!!! Yes… NOW I know what I am doing, how I am doing it and why I am doing it. I am not just driving along aimlessly around and around in circles… I know my path and direction thanks to Kelli! I would highly recommend Kelli for individual coaching, group coaching sessions and for that matter, even as a friend! She cares about you and supports you through the entire process…but be careful… she WILL become your business BFF!”

Kathy Simpson, Sunshine & Lollipops

Laura Vuong, A Grace Filled Classroom

“I feel so blessed that I had a chance to work with Kelli this year. She was always ready to answer my questions and to provide resources that I needed. I can truly say that she went above and beyond what is expected to help me determine who my ideal client is, the niche I want to focus on, and the message I would like to send through my work and visual branding. I feel I have a better sense of direction and a higher chance of making my dreams come true because of Kelli. My only regret is not having met her earlier.”

Jewel Pastor, Jewel’s School Gems

Andrea Fancy, Maternelle Avec Mme Andrea

“Working with Kelli is such a pleasure! She goes above and beyond to give personalized, expert advice that will help you to create the business of your dreams.  She is thorough and detail-oriented, and she gets the teacher life.  I would highly recommend working with Kelli of you need a push to the next level in your business.  It is so nice to have a caring, thoughtful, goal-driven expert in your corner on this teacherpreneur journey.” 

Amy Harris, Teacher & Health Coach

Stand Out Brand Camp is Right for You IF… 

  • You have a Teachers Pay Teachers store with awesome products that aren’t getting the attention you think they deserve.

  • You have an idea for a new business, but you’d love some guidance to get it off the ground.

  • You’re hoping to increase the income of your online business significantly, and you’re willing to put in the hard work to make that happen.

  • You know you need a more effective and meaningful marketing strategy, but you don’t have time to figure it all out by yourself.

  • You’re not really sure what’s working and what’s not for your business, so you’d love to develop a more profitable plan.

  • You feel overwhelmed by too many marketing strategies to choose from, and you’d really just like to learn a simple and proven plan that works.

  • You want to build a brand that stands out in a sea of sameness and connects with your ideal audience in a powerful, heart-centered way.

  • You’d love to be a part of a small community of supportive and committed teacherpreneurs who have the same goals, passion, and drive that you have.

Stand Out Brand Camp is NOT Right for You IF… 

  • You’re not open to new ideas and new ways of thinking.

  • You’re looking for one magic wand solution that’ll give you a quick and easy fix.

  • You’re not ready to invest in the growth of your business financially.

  • You work better on your own and prefer not to collaborate with others.

Just so you know…

To be truly successful with your online business, I firmly believe you need to narrow your focus on just a few key strategies that work for YOU.

And these strategies take on different shapes and forms for every individual business owner. That’s why Stand Out Brand Camp is intended to help you think through the most critical decisions for your YOUnique business.

It’s not about trying to fit in with what evvveryone else is doing. It’s about figuring out your own unique path to success.

And that’s exactly my mission – to give you the information + resources you need, to ask you the right questions, and to encourage and empower you to g-r-o-w your business with more clarity + confidence than you’ve ever known.

Hey there!  I’m Kelli.

If we haven’t met yet, I’m an elementary teacher turned business coach and brand strategist for purpose-driven teacherpreneurs. I’m the creator and leader of the #TeacherpreneurTribe community.

There are three things that get me really excited. I’m in love with helping talented teacherpreneurs like you…

1 // Define your brand story, strategy, and style.

2 // Fulfill your calling to make a bigger impact on the world.

3 // Build a business that becomes a bigger blessing rather than a burden to your family.

I know firsthand how overwhelming it can be to step into a whole new world – the world of online business – after spending the majority of my career in the classroom. While becoming a teacherboss is a thrilling adventure like no other, it can also bring out a whole variety of fears as you venture out into uncharted territory. Not to mention the fact that there’s just not enough time in the day to figure it all out… On. Your. Own.

That’s why I’m here.

My mission, passion, and purpose is to save you the many, many hours of headaches and frustration that come from weeding through massive amounts of information and resources online to learn what strategies will work best to grow your business. And because I truly believe teachers make the best entrepreneurs, I know you’re in the right place.

Over the past two years of my business, I’ve coached and taught over 150 teacherpreneurs the timeless principles and strategies that most online business owners overlook when they get started. And that’s unfortunate because these are the things that will propel your growth and help you stand out in a crowded marketplace.

The strategies that I teach aren’t meant to add any more time to what you’re already doing, but to amplify and elevate the results of what you’re alreeeady doing. Many of my students have found that when they learn how to focus on the right things, they actually have less work to do because all of their actions become exponentially more effective.

In Stand Out Brand Camp, I’ve distilled all of the most powerful online business strategies that I’ve learned from investing hundreds of hours and thousands of dollars in trainings and mentorships to improve my own skills. Stand Out Brand Camp is exactly the program I wish I could have taken when I began my own business journey. That’s why I’m so thrilled to be able to share all of this with you!

As your business sidekick, it’s my mission to shortcut your learning and save you money in the long run by helping you define your own roadmap for success.

“If you are trying to grow a business, a blog, a store, or your brand, Kelli has juicy tips and insights to share. Thank you, Kelli, for being so brilliant. Not like I was counting, but I gained 875 followers during Kelli’s Instagram Challenge. Kelli is super smart about social media and online business!”

Jen Jones, Hello Literacy

“My experience working with Kelli has been nothing short of amazing. She’s an incredible listener, a phenomenal teacher and has a superb eye for beautiful, elegant detail. She takes the time to really HEAR what I’m saying and what I’m asking for and what she produces as a result…hands-down, fabuuuulouuusss! Everything she touches, turns to gold! I absolutely love working with Kelli and will definitely work with her for as long as possible!”

Kristie Keever, Brand Strategist & Creative Director

“Kelli is the real deal. She has a passion for branding and design, a heart for teacherpreneurs, and the brains to put the business and marketing puzzle together. Every time I work with Kelli, I’m blown away by her wisdom and encouraged by her upbeat personality. I wouldn’t trust anyone else to help me with my branding. She considers the complete picture when taking me through the process, and I know that when we’re done, the cohesiveness and clarity of my brand will be better for it.”

Monica Louie, Our Debt Free Family

Enrollment for Stand Out Brand Camp is currently closed.

Wanna be the first to know when enrollment opens again?


Both! Stand Out Brand Camp is perfect for Beginning TpT authors who want to get their businesses started off with a solid structure and a firm foundation poised for growth. At the same time, SOBC is also the perfect next step for any TpTer who knows her resources are amazing, but she’s not getting the traction and sales she thinks her products deserve.
Absolutley! Stand Out Brand Camp is perfect for any teacherpreneur interested in growing her online product-based or service-based business.
If you enroll, do all the work, and for some reason find that you’re not gaining the value you had hoped for, you can receive a full refund as long as you submit your fully completed assignments by July 28th to demonstrate that you’ve put forth your greatest effort.
No problem! I love answering questions! You can ask away right here. 😉